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Ways to optimise website usability

October 25, 2019
October 25, 2019 Amar Rizwan

3 ways to optimise website usability

A web designer might tend to focus more on website’s design than its easy usage. This is because their clients usually go for the most appealing website layouts and outcomes in terms of design. Their main agenda is merely to attract clients with their highly creative and aesthetically designed website. But to optimise a website, a web developer or designer needs a good and deep understanding of what website users demand from a website in terms of usability.
Many studies suggest that users tend to use more websites that load within 5 seconds, whereas approximately two-third of users would rather go for something that is visually appealing. Hence, there are multiple ways to analyse a website’s optimisation with respect to user experiences. Here are some essential ways to optimise website for usability.

Try to Eliminate Analysis Paralysis

You must have read analysis paralysis for the first time, this is a condition that takes place when a person is exposed to a lot of possible options to make a choice. That choice can be for anything maybe for buying a product or selecting what clothes to wear.
But what analysis paralysis really is?
it is referred to the state of confusion that a person may end up in after being exposed to multiple options to make a choice.

When it comes to a website, a person may get confused among the choices and this may affect a brand’s sale especially on an ecommerce website. So how to overcome this?
To overcome this situation, it is to provide the most appropriate choices to users than to overload them with options. To achieve this condition on your website try using user data and search history, this will help you to bring forward all the products of services that a user might be previously interested in buying or using. You may also add a ‘Suggestion’ or a ‘Most Wished For’ section to attract website users towards what might amuse them.

Make Navigation Simple

A website with multiple pages and tabs might not impress a user because of analysis paralysis. And once that a website is switched to mobile mode, the conditions may worsen. To make things work out with respect to navigation UX, you need to simplify your website and majorly condense it when it comes to mobile mode. By condensing a website, it is meant to shift certain options within certain separate tabs to avoid confusion and obviously a distorted website.
It is essential for you to not to add more than 7 categories in the navigation bars or drop-down menus. This helps user retain attention and stay on track while moving here and there within a website.
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Use Breadcrumbs

You might often feel lost while switching between tabs when using a website. This often happens when one has to click into multiple options to get their desired results. During this process we often forget the actual reason for using a website and when finally remember it, we are lost within a website!
To avoid such circumstances, it is essential for a web designer or developer to add breadcrumbs on the website. No these are not those breadcrumbs that you use while making fried chicken but are strings of navigation. A breadcrumb on a website may appear like: Tronsit > Web Development > Blogs > Website Optimisation.
All these Breadcrumbs are clickable and can help in navigation once that you are lost within a website!
By considering such little yet important things, you can highly optimise your website and provide the best user experience. Just remember to put forward what might of greater importance for users of your website. Need to learn more ways to optimise your website? Feel free to ask below!

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