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What is SEO and why is it important

August 11, 2019 Ayesha Naqvi

What is SEO?

SEO marketing also known as Search Engine Optimization and it is the procedure of growing the visibility of a website on search engine results pages. Many attributes need to be taken into thought as a part of the plan. It is important to be certain that the website is organized and covers content that is related to your visitors as well as the search engines. Enhancing the structure and content of your website will helps in developing the business and increase sales. Eight out of ten people use the internet to shop. Gone are the days of bookmarks and customer devotion. The number one initial point is search. Today’s consumers are in charge. They know how to find what they need; if your business website is not on the first page of results, it is almost unnoticed.

SEO marketing is not a thing that you do once and then you are done. The playing field is continually changing as the search engines refine the way they work. The goal of a search engine is to bring the most relevant results possible to the searcher. Search engine optimization is not only about writing a lot of content. It also includes the design of your website and about creating the right content. Search engines take the dominance of content and the structure of a website into consideration when making a website.

No website can stand without a strong backbone. And that backbone is technical SEO.
– Neil Patel

Why is SEO Marketing Important?

Eight out of ten individuals utilize the web to shop. The main beginning point is search. Gone are the times of bookmarks and client commitment. The present customer is in control. They comprehend what they are up to for and they realize how to discover it. On the off chance that your business site is not on the main page of results it is inconspicuous.

SEO in Digital Marketing Scenario?

As indicated by a Study, 60% of clients burn through 85% or a greater amount of their absolute time in product research. The starting point for the internet shopping experience is with a search engine. This implies advancing your site for organic Search is a significant achievement factor for your business.

It is not sufficient to have a site. It is essential to ensure your site is organized and covers content that is identified with your audience just as the web crawlers or in simple words, search engines. Enhancing the structure and substance of your site will enable you to build up your business and increase sales.

Try not to be tricked by advertising offices who “guarantee” top rankings in list items and put their exertion just on keywords.

Local Industry (Pakistan) – Is SEO Marketing still Important?

According to Google’s research, 90% of internet users use search to find local industries. People used to use the Yellow Pages to find native businesses – today they use the internet.

Every business should have a website and every business owner should have a simple understanding of how search engines work and have a marketing strategy in place.

See the Facts and Figures yourself:

  • 75% of online users do local searches
  • 22% of all search queries are related to the location
  • 44% of search engine users are seeing for a local business
  • 62% of local searches result in a buying
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