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Growing your business with Social media marketing

August 18, 2019 Ayesha Naqvi

How to grow your business with Social Media Marketing?

Every business owner in today’s world is looking for ways to increase their online presence and convert that presence in business. But many digital agencies and business are finding it difficult to do that for their clients or themselves. Here in this article we are sharing some of the tips we did for our clients to increase their social media presence and not just that but also an increase in their business.

9 hacks to make your social media game strong!

Smart Usage of Social Media and social media marketing

Social Media can spare your suffocating business, given you take right measures relying on different components which can extend from vital arrangement to conduct and interest of the intended audience; and from a basic blowout sale on whole stock to understanding the issues looked by rehash clients by drawing in with them through delegates, messages, remarks, overviews and surveys and so on.

Wise usage of Demographics

Social media platforms gives you the ability you to pick your group of audiences, geographical zones, liking/disliking and interest and use them efficiently. Targeted promotions for the most part give better results, which can bring about client acquisition. Try to play with all the features gradually and you’ll wind up showing signs of improvements in the form of better results, at any rate the kind of results which may include returns.

Effective ad-set

Partially relevant to the earlier pointer but if you experience micro-management of the promotion you will be able to learn newer aspects which will help you in lowering cost per acquisition and increased sales.

C’s of communication

C’s of communications are continuously increasing. On social media, users and visitors take a gander at the designs and innovative posts, they read the copy and if the visuals are creative and appealing they also press like. Try to make the copy and the creative impactful so that the user/visitor/customer starts an engagement through their comments or sharing that with their friends and family. This can bring in increased number of walk-ins

Be actionable

On Facebook use a Shop Tab, on Instagram you can go for Show Now pin, and on Twitter try to share crisp message with appealing visuals with “buy now” sort of call to action line to attract more customers.

Get Influencers On-board

The world especially Pakistan is loaded with self-proclaimed social media influencers. Get the list out and weigh their social impact on their and your audience. Find the point where you both get the win-win outcome and take those influencers on-board. Record any announcement / shout out involving/featuring them and ask them to visit to your shop/store etc. This way their fans and those who have interest in the same product or service will also be there to a) meet them and b) might buy something from you as well.

I hope these tried and tested tricks will help most businesses without any website but decent social media presence. It doesn’t also mean that one shouldn’t have the website, a good website has its own merits and if both elements (i.e. social media presence and website along with a regularly updated blog) are united strategically and effectively brilliant results can be achieved.

Discounts and Offers

Today, it’s not easy to earn and people are very careful in spending their hard earned money. Be it any nation, everyone loves discounts and special offers on products and services. Through your social media profiles you can introduce special offers and discounts for your customers. This way they will be interested in visiting you and buying something for themselves by availing that discounted offer.

Referral codes and points

You can introduce referral codes and points for selective customers who are regular and fall under ‘Faithful/Loyal customers’ head. This practice needs a careful vigilance but it is very effective. Referrals work best for specialty products and services. With their referral if any new customer comes up, give them the discounts or it can be an entire distinctive code framework.

Quizzes with conditions

Quizzes and polls businesses to get more responses on their social media pages. Announcement of winners on different giveaways is one of the effective and efficient ways to get more customers either visit your shop/store or at least like your page to get frequent updates.

 

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